Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• The Manager, AAdvantage Engagement is responsible for developing and leading strategies to increase engagement with members using promotional tactics, digital customer experiences, marketing strategy and member communication through constant collaboration. Successful candidates for this position will collaborate with departments such as AAV, Partnerships, Marketing, Sales, Digital, AAdvantage Customer Service (ACS), Corporate Communications, Revenue Management and other teams within AAdvantage. This position will heavily utilize data and analyses from the customer analytics team comprising both customer and airline data to take action to drive positive engagement and revenue improvements to American Airlines.

• The role is a part of the AAdvantage team.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Develop comprehensive engagement strategies to drive AAdvantage member engagement and incremental revenue across the member life-cycle 
• Identify opportunities to leverage internal and external data sources to grow revenue 
• Keep the AAdvantage program team apprised of findings that could influence program structure moving forward
• Execute ad hoc promotions supporting company objectives
• Collaborate with teams across AAdvantage, AAV, Sales, Partnerships, Marketing, ACS, Revenue Management, and others to execute engagement actions
• Work in partnership with Customer and Loyalty Analytics teams to refine models and methods to identify promotion audiences and analyze results
• Successful candidate will have a “test and learn” mentality, be willing to take risks and drive for innovation in the engagement space 
• Keep AAdvantage program team apprised of findings that could influence program structure moving forward
• Identify and prioritize system enhancements needed to improve attachment capabilities

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Marketing, Finance, Economics, or equivalent experience/training
• Prior experience in commercial strategy, product strategy, loyalty proposition strategy, or loyalty marketing
• 7 years of professional experience

Preferred Qualifications- Education & Prior Job Experience

• MBA, or other graduate degree in Marketing, Finance, or related field
• Prior experience leading a team

Skills, Licenses & Certifications

• Exceptional business acumen with firm grasp of marketing principles, economic concepts, and customer-focused mindset 
• Knowledge of AAdvantage loyalty products and propositions as well as consumer alternatives 
• Knowledge of accounting principles related to loyalty currency transactions and loyalty program P&L components
• General understanding of airline pricing and yield management strategies 
• Strong quantitative skills with demonstrated experience in data analysis 
• Effective organizational and project management skills with ability to manage multiple and shifting priorities 
• Compelling written and oral communication skills capable of influencing senior executives 

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Job Tags

Flexible hours, Shift work,

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