Job Description

Location : Los Angeles, CA (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We're proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.

The Creative Strategist, Social Media helps shape the strategy, vision, voice, and impact of PragerU's social media presence. This role blends creative instincts with strategic insight to deliver bold, culturally relevant content that resonates with our audience. The ideal candidate understands conservative culture, knows what performs on each platform, and is passionate about growing and engaging digital communities through compelling, values-driven storytelling.

Duties and Responsibilities :

• Identify trending news stories and cultural moments quickly, and produce timely content that connects the moment to PragerU's mission and message.
• Use strong editorial judgment to determine which stories and trends are worth responding to, and how to do so in a way that sparks meaningful conversation.
• Collaborate with internal teams to align social media content with broader campaign goals and maintain consistent messaging and visual style.
• Track performance metrics, test new formats, and continuously refine content strategy to expand reach and increase audience impact.
• Create engaging, on-brand social media content from start to finish. This includes videos, memes, carousels, and graphics using tools like Adobe Premiere, CapCut, Canva, etc.
• Develop both daily reactive content based on breaking news and trends, as well as planned content tied to ongoing campaigns and major initiatives.
• Create and develop social media-driven campaigns to promote PragerU's premier content lines, ensuring strong alignment with brand voice and company goals
• Write compelling, platform-specific copy that grabs attention, drives engagement, and reflects PragerU's tone and values.

Successful Candidates Will Possess :

• 7-10+ years of experience in content creation, social media platform management, or digital marketing, with a portfolio that showcases strong storytelling across formats.
• Exceptional narrative skills with the ability to turn current events and cultural moments into compelling, timely content that aligns with and advances PragerU's mission, values, and content library.
• Strong hands-on video editing skills using tools like Adobe Premiere, CapCut, and Canva to create polished, engaging social content.
• Excellent writing abilities and platform-savvy voice, adaptable across X, TikTok, Instagram, YouTube, Facebook, and more.
• A self-starter mindset with the ability to move fast, make smart editorial decisions, and deliver high-quality content with minimal oversight.
• Track performance metrics, test new formats, and continuously refine content strategy to expand reach and increase audience impact.
• A deep understanding of the news cycle and social trends, plus strong alignment with PragerU's mission and message.

How to Apply : First review our website at ( Read our annual report here ( Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do : We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit

Salary Range : The salary target for this role is $100,000 - $125,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.

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